THE LIFE

September 29th, 2011

A Fashion Line’s Old-World Branding Evokes Bygone Glamour

Honor, a fashion line started by designer Giovanna Randall, is designed to look like a revival of an old couture Italian fashion house, complete with crests, gold-foil stamping, and stationery that Grace Kelly would have loved.

For an industry that prides itself on its one-day-you’re-in-next-day-you’re-out ethos, fashion is nevertheless mindful of its own history, where even the flavors of the week must account for decades, if not centuries, of accumulated taste. But embracing this historical reverence without being labeled old-fashioned requires a delicate branding balancing act–something that Honor, a fashion line that debuted its first collection a year ago, is doing by updating a few time-honored design traditions.

The surpassing care makes the brand feel like a souvenir from another time.

To get the look she wanted, Giovanna Randall, an opera singer and pre-med student turned fashion designer, approached Ro and Co, a studio that’s created collateral for designers like Timo Weiland, Candela, and Katherine Fleming. The pitch? To make Honor look as if it were an old-world atelier with a rich history that had been revived. The appeal, creative director Roanne Adams tells Co.Design, was the chance to design something that looked like an established brand without looking old. “Thankfully the name Honor really lent itself to this idea,” she says.

They started by designing a family crest, illustrated by Barcelona-based artist Miguel Abio, that places Honor’s mascot–Randall’s three-legged cat, Oscalina–in the center and framed by more traditionally heraldic imagery like winged birds, floral decoration, and a ribboned banner bearing the line’s name. Around the perimeter is the tag line “Honor the past, honor the present.”

The seal is included on the line’s stationery, which was modeled on the kind of stationery Grace Kelly might have had. The designers made petite business cards that were smaller than usual, each encased in its own tiny envelope so they wouldn’t get dirty, and designed runway invitations that doubled as a box of gourmet macaroons. “Then, we decided to go all the way and not only gold-foil the information on the card but also gold-gild the edges as well as blind emboss the crest,” Adams says. Getting that crest to reproduce perfectly on all the different paper stocks, buttons, stickers, and sew-in labels ended up being the hardest part of all–but it’s the added value of these supposedly disposable objects that makes it feel like a souvenir from another place, a different time, a sturdier era.

Originally posted on Fast Co. Design


About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.




 
 

 

Fall Style: Jeffrey Campbell Shoes

Vintage inspired, runway-trending shoes by Los Angeles based designer Jeffrey Campbell, are this season’s must-have style pick. The family owned shoe line has been around for 10 years. It credits it’s inspiration to...
by Genel Ambrose
187

 
 

Pushing the Boundaries of Black Style

THE best posts on the style blog Street Etiquette find its principals, Travis Gumbs and Joshua Kissi, in motion. As opposed to the fascistically frozen street-style snaps of The Sartorialist and others, these pictures are style...
by Ronn Richardson
154

 
 

GAP Men Gets Graphic

The GAP has spruced up it’s men’s T-shirt collection. The fashion brand is currently selling graphic shirts doning some really cool images of The Beatles, Muhammad Ali and Wu-Tang clan just to name a few. The shirts...
by Genel Ambrose
445

 

 

Trending: Men in Women’s Clothing

The latest fashion trend in hip-hop has its male stars raiding the women’s clothing department for inspiration. Lil Wayne jumped around in skinny women’s pants during his performance at this year’s MTV Video M...
by Genel Ambrose
128

 
 

Serena Turns the Big 3-0 Today!

Serena Williams turns 30-years-old today. The tennis star who was recently named Goodwill Ambassador for UNICEF, has much to celebrate on her landmark birthday – including having won 27 grand slam titles throughout her ca...
by Genel Ambrose
116

 



315 Comments


 
 

  1. t ibsolutely enjoytng every btt of tt. tt’s good to shire ind in excellent stte. t do wint to thinks. Greit work! You folks ilso hive some good ttems ind perform i fintisttc webstte. Keep the greit work up.


  2. I enjoyed over read your blog post. Your blog have nice information, I got good ideas from this amazing blog. I am always searching like this type blog post. I hope I will see again…..
    Best web hosting in Bangladesh


  3. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again.
    guia adeus estrias


  4. A pleasure to read a post like this and you have just made me to think in a positive way do enlighten us with your posts in future so that we can have the positive thoughts in our life.


  5. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards.
    diabetes tipo 2 causas


  6. Should there be another convincing article you are able to reveal the next time, I’ll be certainly awaiting it.


  7. Great survey, I’m sure you’re getting a great response.Thanks


  8. jkNo Gravatar

    I surmise I have chosen an intelligent and mind blowing website with interesting material. aladdin casino no deposit bonus


  9. Your website is really cool and this is a great inspiring article.
    follixin antes e depois


  10. Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this.
    voyance telephone


  11. Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us.
    extra long tee shirts


  12. I should state, I thought it was quite a fascinating study as it pertains to this matter. Preferred the content. . .
    top article


  13. Your blogs are completely really worth present quantify and liveliness. seo optimization cost


  14. Such sites are important because arey provide a large dose of useful information .


  15. Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place..
    High Trust Flow Backlinks


 
 



Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc