THE LIFE

September 29th, 2011

A Fashion Line’s Old-World Branding Evokes Bygone Glamour

Honor-Lead

Honor, a fashion line started by designer Giovanna Randall, is designed to look like a revival of an old couture Italian fashion house, complete with crests, gold-foil stamping, and stationery that Grace Kelly would have loved.

For an industry that prides itself on its one-day-you’re-in-next-day-you’re-out ethos, fashion is nevertheless mindful of its own history, where even the flavors of the week must account for decades, if not centuries, of accumulated taste. But embracing this historical reverence without being labeled old-fashioned requires a delicate branding balancing act–something that Honor, a fashion line that debuted its first collection a year ago, is doing by updating a few time-honored design traditions.

The surpassing care makes the brand feel like a souvenir from another time.

To get the look she wanted, Giovanna Randall, an opera singer and pre-med student turned fashion designer, approached Ro and Co, a studio that’s created collateral for designers like Timo Weiland, Candela, and Katherine Fleming. The pitch? To make Honor look as if it were an old-world atelier with a rich history that had been revived. The appeal, creative director Roanne Adams tells Co.Design, was the chance to design something that looked like an established brand without looking old. “Thankfully the name Honor really lent itself to this idea,” she says.

They started by designing a family crest, illustrated by Barcelona-based artist Miguel Abio, that places Honor’s mascot–Randall’s three-legged cat, Oscalina–in the center and framed by more traditionally heraldic imagery like winged birds, floral decoration, and a ribboned banner bearing the line’s name. Around the perimeter is the tag line “Honor the past, honor the present.”

The seal is included on the line’s stationery, which was modeled on the kind of stationery Grace Kelly might have had. The designers made petite business cards that were smaller than usual, each encased in its own tiny envelope so they wouldn’t get dirty, and designed runway invitations that doubled as a box of gourmet macaroons. “Then, we decided to go all the way and not only gold-foil the information on the card but also gold-gild the edges as well as blind emboss the crest,” Adams says. Getting that crest to reproduce perfectly on all the different paper stocks, buttons, stickers, and sew-in labels ended up being the hardest part of all–but it’s the added value of these supposedly disposable objects that makes it feel like a souvenir from another place, a different time, a sturdier era.

Originally posted on Fast Co. Design


About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.




 
 

 
jeff-campbell-rockin-cxl

Fall Style: Jeffrey Campbell Shoes

Vintage inspired, runway-trending shoes by Los Angeles based designer Jeffrey Campbell, are this season’s must-have style pick. The family owned shoe line has been around for 10 years. It credits it’s inspiration to...
by Genel Ambrose
114

 
 
blkstyle

Pushing the Boundaries of Black Style

THE best posts on the style blog Street Etiquette find its principals, Travis Gumbs and Joshua Kissi, in motion. As opposed to the fascistically frozen street-style snaps of The Sartorialist and others, these pictures are style...
by Ronn Richardson
111

 
 
mali

GAP Men Gets Graphic

The GAP has spruced up it’s men’s T-shirt collection. The fashion brand is currently selling graphic shirts doning some really cool images of The Beatles, Muhammad Ali and Wu-Tang clan just to name a few. The shirts...
by Genel Ambrose
179

 

 
2011 MTV Video Music Awards - Show

Trending: Men in Women’s Clothing

The latest fashion trend in hip-hop has its male stars raiding the women’s clothing department for inspiration. Lil Wayne jumped around in skinny women’s pants during his performance at this year’s MTV Video M...
by Genel Ambrose
102

 
 
Serena Williams Celebrates Her Cover of Niche Media's Hamptons Magazine at Pranna in New York City on August 25, 2010

Serena Turns the Big 3-0 Today!

Serena Williams turns 30-years-old today. The tennis star who was recently named Goodwill Ambassador for UNICEF, has much to celebrate on her landmark birthday – including having won 27 grand slam titles throughout her ca...
by Genel Ambrose
39

 



174 Comments


 
 

  1. You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us. research


  2. I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post I would like to read this funnelstack


  3. I appreciate that you produced this wonderful article to help us get more knowledge about this topic. I know, it is not an easy task to write such a big article in one day, I’ve tried that and I’ve failed. But, here you are, trying the big task and finishing it off and getting good comments and ratings. That is one hell of a job done! designer drugs


  4. ukNo Gravatar

    Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. this uk


  5. This is quite educational arrange. It has famous breeding about what I rarity to vouch. Colossal proverb. This trumpet is a famous tone to nab to troths. Congratulations on a career well achieved. This arrange is synchronous s informative impolites festivity to pity. I appreciated what you ok extremely here smart member


  6. I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog funnelstak


  7. Istanbul City Tour and private guided Istanbul Daily City Tours, Bosphorus Cruise Tours, Sightseeing tour Istanbul walking tours in Istanbul. Cruise on the Bosphorus old city and historical monuments.


  8. Book Decor specializes in selling antique book for home decorating ideas! Book Decor is known for their collection of antique books for your interiors.


  9. Practical Business Skills are a provider of training material and courses covering presentation skills, negotiation skills and meeting skills for business.
    Negotiation DVD


  10. All Star Kwik Dry provides upholstery cleaning and dry cleaned carpet in Toronto, Richmond Hill, Markham, Pickering, and GTA. Carpet cleaning toronto


  11. Procurement Business Skills mission is to provide Life Skills for Business and Business Skills for Life through a range of Procurement training tools. Negotiation DVD


  12. Athena beach Hotel – Athena Royal Beach Hotel – Cheap holidays and hotels with Athena Beach Holidays,Huge range of holidays to the Athena Beach, Athena Royal, Pioneer Beach Hotel, Asimina Suites Hotel.


  13. Thank you for benefiting from time to focus on this kind of, I feel firmly about it and also really like comprehending far more with this particular subject matter. In case doable, when you get know-how, is it possible to thoughts modernizing your site together with far more details? It’s extremely useful to me buy cannabinoids online


  14. I appreciate that you produced this wonderful article to help us get more knowledge about this topic. I know, it is not an easy task to write such a big article in one day, I’ve tried that and I’ve failed. But, here you are, trying the big task and finishing it off and getting good comments and ratings. That is one hell of a job done! App Empire


  15. Thank you for benefiting from time to focus on this kind of, I feel firmly about it and also really like comprehending far more with this particular subject matter. In case doable, when you get know-how, is it possible to thoughts modernizing your site together with far more details? It’s extremely useful to me kosmetik online


  16. The specific focus will probably be with conversation, liberty, expressing and as well conviviality. Finished . will probably be to the a single provide, fortify Togo, this type of minimal work out in search of hearing and as well, next, to provide a new well-timed chance to reveal routines and as well internet masters home pooling regarding possessions and as well records r&b beats for sale


  17. This is quite educational arrange. It has famous breeding about what I rarity to vouch. Colossal proverb. This trumpet is a famous tone to nab to troths. Congratulations on a career well achieved. This arrange is synchronous s informative impolites festivity to pity. I appreciated what you ok extremely here mobile optin


  18. This post is written in a very good manner and it includes and believe this is one of the most vital information. showbox


  19. Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info High PR Blog Comment Backlinks


  20. This is quite educational arrange. It has famous breeding about what I rarity to vouch. Colossal proverb. This trumpet is a famous tone to nab to troths. Congratulations on a career well achieved. This arrange is synchronous s informative impolites festivity to pity. I appreciated what you ok extremely here online


  21. I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post I would like to read this source to buy geniux


  22. This point has dependably been one of my most loved subjects to peruse about. I have observed your post to be exceptionally energizing and brimming with great data. I will check your different articles in the blink of an eye.


  23. You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us click through the following document


  24. This is quite educational arrange. It has famous breeding about what I rarity to vouch. Colossal proverb. This trumpet is a famous tone to nab to troths. Congratulations on a career well achieved. This arrange is synchronous s informative impolites festivity to pity. I appreciated what you ok extremely here leads tunnel


 
 



Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc