THE LIFE

September 29th, 2011

A Fashion Line’s Old-World Branding Evokes Bygone Glamour

Honor-Lead

Honor, a fashion line started by designer Giovanna Randall, is designed to look like a revival of an old couture Italian fashion house, complete with crests, gold-foil stamping, and stationery that Grace Kelly would have loved.

For an industry that prides itself on its one-day-you’re-in-next-day-you’re-out ethos, fashion is nevertheless mindful of its own history, where even the flavors of the week must account for decades, if not centuries, of accumulated taste. But embracing this historical reverence without being labeled old-fashioned requires a delicate branding balancing act–something that Honor, a fashion line that debuted its first collection a year ago, is doing by updating a few time-honored design traditions.

The surpassing care makes the brand feel like a souvenir from another time.

To get the look she wanted, Giovanna Randall, an opera singer and pre-med student turned fashion designer, approached Ro and Co, a studio that’s created collateral for designers like Timo Weiland, Candela, and Katherine Fleming. The pitch? To make Honor look as if it were an old-world atelier with a rich history that had been revived. The appeal, creative director Roanne Adams tells Co.Design, was the chance to design something that looked like an established brand without looking old. “Thankfully the name Honor really lent itself to this idea,” she says.

They started by designing a family crest, illustrated by Barcelona-based artist Miguel Abio, that places Honor’s mascot–Randall’s three-legged cat, Oscalina–in the center and framed by more traditionally heraldic imagery like winged birds, floral decoration, and a ribboned banner bearing the line’s name. Around the perimeter is the tag line “Honor the past, honor the present.”

The seal is included on the line’s stationery, which was modeled on the kind of stationery Grace Kelly might have had. The designers made petite business cards that were smaller than usual, each encased in its own tiny envelope so they wouldn’t get dirty, and designed runway invitations that doubled as a box of gourmet macaroons. “Then, we decided to go all the way and not only gold-foil the information on the card but also gold-gild the edges as well as blind emboss the crest,” Adams says. Getting that crest to reproduce perfectly on all the different paper stocks, buttons, stickers, and sew-in labels ended up being the hardest part of all–but it’s the added value of these supposedly disposable objects that makes it feel like a souvenir from another place, a different time, a sturdier era.

Originally posted on Fast Co. Design


About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.




 
 

 
jeff-campbell-rockin-cxl

Fall Style: Jeffrey Campbell Shoes

Vintage inspired, runway-trending shoes by Los Angeles based designer Jeffrey Campbell, are this season’s must-have style pick. The family owned shoe line has been around for 10 years. It credits it’s inspiration to...
by Genel Ambrose
173

 
 
blkstyle

Pushing the Boundaries of Black Style

THE best posts on the style blog Street Etiquette find its principals, Travis Gumbs and Joshua Kissi, in motion. As opposed to the fascistically frozen street-style snaps of The Sartorialist and others, these pictures are style...
by Ronn Richardson
135

 
 
mali

GAP Men Gets Graphic

The GAP has spruced up it’s men’s T-shirt collection. The fashion brand is currently selling graphic shirts doning some really cool images of The Beatles, Muhammad Ali and Wu-Tang clan just to name a few. The shirts...
by Genel Ambrose
332

 

 
2011 MTV Video Music Awards - Show

Trending: Men in Women’s Clothing

The latest fashion trend in hip-hop has its male stars raiding the women’s clothing department for inspiration. Lil Wayne jumped around in skinny women’s pants during his performance at this year’s MTV Video M...
by Genel Ambrose
117

 
 
Serena Williams Celebrates Her Cover of Niche Media's Hamptons Magazine at Pranna in New York City on August 25, 2010

Serena Turns the Big 3-0 Today!

Serena Williams turns 30-years-old today. The tennis star who was recently named Goodwill Ambassador for UNICEF, has much to celebrate on her landmark birthday – including having won 27 grand slam titles throughout her ca...
by Genel Ambrose
73

 



267 Comments


 
 

  1. PC recreations, otherwise called PC amusements or PC diversions, allude to computer games played on one’s close to home or desktop PC. square quick online


  2. Incredible review, I am a major adherent to remarking on websites to illuminate the web journal scholars realize that they’ve added something beneficial to the internet!.. Emotional Hook Formula


  3. Will probably be to the a single provide, fortify Togo, this type of minimal work out in search of hearing and as well, next, to provide a new well-timed chance to reveal routines and as well internet masters home pooling regarding possessions and as well records this hcg injections


  4. This is a good post. This post give truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. thank you so much. Keep up the good works. I will do High PR Blog comments Backlinks your site High PR Blog comments Backlinks


  5. Will probably be to the a single provide, fortify Togo, this type of minimal work out in search of hearing and as well, next, to provide a new well-timed chance to reveal routines and as well internet masters home pooling regarding possessions and as well records this ee signal booster


  6. Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog this hcg diet injections


  7. Excellent Blog! I would like to thank for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. I wanted to thank you for this websites! Thanks for sharing. Great websites! Friendship day images


  8. many games online you can stay entertained for as long as you want to.freedom 1.0.8


  9. Also, with online games you never have to be concerned over breaking or spoiling the new download playbox hd


  10. Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. this Copy Buffett Review


  11. I’m able to bookmark your site and show the kids check out up here generally. Im fairly positive theyre likely to be informed a great deal of new stuff here than anyone. this abstract photo prints


  12. jkNo Gravatar

    This one is great. keep doing awesome!.. Desktop PC Test


  13. I am visiting this site for the first time and I think the site shares many articles and posts related to fashion. I am very interested to know all the updates in fashion. The article given here is very good, helps me a lot.


  14. Your online journal furnished us with significant data to work with. Each and every tips of your post are marvelous. You rock for sharing. Continue blogging.. Stabmixer Test


  15. I learned so many things from your articles. Expect other contributions. Thanks for sharing


  16. Home / Erectile dysfunction / Treatments for ED viagra online pharmacy (sildenafil) .


  17. Magnificent and intriguing article. Extraordinary things you’ve generally imparted to us. Much appreciated. Simply keep making this kind out of post. girlsdoporn


 
 



Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc