The new Carrrera campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment.
Their message is direct and immediate, due to the clear and absorbing headline, AFTER ALL, NO REGRETS. This is a prompt to live life intensely, with personality and without regrets. Carrera’s new headline is quite catchy and the meaning behind it is even deeper.
Our generation is a lot more daring (than our predecessors) and can often be quite the risk takers. I fully support the movement to take risks and live without regret, and this campaign embodies this sentiment effortlessly. It’s not as in your face as Diesel’s “Be Stupid” ads (which I’m a huge fan of), but the messages are somewhat on the same level.
Take a look at the campaign images and commercial below and tell us what you think.