WE THE PEOPLE

February 1st, 2010

AT&T Launches 28 Days Campaign During Black History Month

The Program is Committed to Success and Progression of African Americans in February and Beyond.

new-att-logo2

AT&T announced today the launch of its 28 Days of inspiration campaign and Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February, while at the same time looking to the future. The 28 Days campaign is an innovative program created by AT&T to highlight February as more than a reflection of the rich past, but an unimaginable footprint to what the future holds beyond Black History Month in the African American community.

“The essence of the 28 Days campaign and new interactive Web site is to encourage us all to re-think what we do during Black History Month,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. “AT&T is unleashing 28 Days to demonstrate our commitment and dedication to enriching the lives of African Americans, and to keep pressing toward future progress where we live and work. Our products and services empower African Americans by meeting their technology needs in their homes, schools and offices.”

28 Days features an exclusive speaker series showcasing health fitness champion Laila Ali at the Marriott Oakland City Center on Tuesday, February 9 in Oakland, Ca.; Hip-Hop media mogul and philanthropist Russell Simmons at Howard University’s Cramton Auditorium on Wednesday, February 10 in Washington, D.C.; branding and marketing expert Erin Patton at the DuSable Museum of African American History on Tuesday, February 16 in Chicago, Ill.; and social activist and political commentator Jeff Johnson at Clark Atlanta University on Wednesday, February 24 in Atlanta, Ga.

“The four individuals who are part of our speaker series are making significant contributions in the African American community and to our country,” said Jones. “These individuals offer unique perspectives for our audiences. We think these events are a big part of celebrating Black History Month and they will provide an inspirational and memorable experience for all who attend.”

The 28 Days campaign and Web site are designed to encourage consumers to not let a day go by without completing an activity that helps them move closer to achieving some of their life goals. The interactive Web site acts as an online community for consumers to make their own history, download personal calendars, sign up to receive daily inspirational text alerts from 28 People in Motion, and connect with other goal-oriented members, among other features.

The Spirit of UNCF, the 28 Days campaign, and the sponsorship of An Evening of Stars®, are just a few of the ways AT&T supports education, business and technology within the African American community. For more information about 28 Days visit www.att.com/28days.

Through its philanthropic arm, the AT&T Foundation, AT&T has a strong legacy of supporting organizations and has provided more than $2.8 million over the past ten years to organizations focused on the empowerment of the African American community, including the UNCF, the National Urban League, NAACP, National Black Chamber of Commerce, the National Coalition on Black Civic Participation, National Council of Negro Women, Congressional Black Caucus Foundation, 100 Black Men and the Black Leadership Forum.


About the Author

Ronn Richardson
Ronn Richardson is a young PR professional from NYC who is determined to learn as much as he can despite any barriers that try to hinder him. Eager to see a change in the types of online publications that college students, young professionals and new-school entrepreneurs visit, he conceived Socialtik Mag.




 
 

 
blkstyle

Pushing the Boundaries of Black Style

THE best posts on the style blog Street Etiquette find its principals, Travis Gumbs and Joshua Kissi, in motion. As opposed to the fascistically frozen street-style snaps of The Sartorialist and others, these pictures are style...
by Ronn Richardson
71

 
 
Cellphone

AT&T to Simplify Texting Plans

AT&T confirmed today that it will slim down its text-messaging service plans, offering customers either unlimited messages for a flat monthly fee, or a pay-per-text service. The company is eliminating its middle-of-the-road...
by Socialtik Mag
9

 
 
blk history

African American History For Dummies

Journalist and urban culture oracle, Ronda Racha Penrice has found a way to bridge the gap between the old black culture and the new black culture. Making black history herself, she recently became the first black woman to writ...
by Empress Varnado
4

 

 
871112_f520

Black-Owned Firms Bested National Growth Rate

(WSJ) The number of businesses owned by black men and women grew at more than triple the national rate in recent years, a trend that may be linked to a long-stagnating job market. In 2007, the number of black-owned businesses j...
by Socialtik Mag
22

 
 
bb vs iphone

BlackBerry vs. iPhone: Which #team are you on?

Working in a big city has granted me the opportunity to engage in “people watching.” One of the main things that grabs my attention while “people watching” is the usage of the latest gadgets. Arguably, the top two phone...
by Joshlyn Ross
6

 



2 Comments


  1. I was looking everywhere and this popped up like noitnhg!



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc