February 24th, 2011

Disney Acquires Social Network for Children

(Mashable) Togetherville, a social network for children under the age of 10, has confirmed that it was purchased by Disney.

The site’s terms of service now read, “Welcome to the Internet sites of the Walt Disney Internet Group.”

Togetherville launched last May and set itself apart from many other social networks that are aimed at children by facilitating parent-child interactions. In addition viewing their children’s social network activity on the sites, parents can also post messages to their walls, allocate “virtual allowances” and send virtual gifts.

The social network will join Disney’s powerful portfolio of sites aimed at children, which includes its 2007 $700 million acquisition of the game world Club Penguin and Disney didn’t immediately respond to an e-mail regarding its intentions for its new acquisition.

Safe social networks for children who are not legally entitled to a Facebook account (at least according to the U.S. COPPA law) is a need that a bevy of new websites are vying to fill. Togetherville competitor Everloop announced last week that it was launching in 56,000 schools through a partnership with Internet safety education program i-Safe, and tween network What’s What? launched last week. Whether the magic of Disney will turn Togetherville, instead of another site, into a synonym for Facebook in the vocabulary of children remains to be seen.

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About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.



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