June 7th, 2010

Jockey vs Horse Theory

I’ve been reading a book by Robert L. Wallace entitled ” Soul Food: 52 Principles of Black Entrepreneurial Success.” I’m pretty sure a lot of you are stuck on your entrepreneurial journey and are unsure of what  the next step may be, just like myself! So let me be your tour guide for just one second.  I have taken the liberty of researching a few things and wanted to introduce the “Jockey vs. Horse” theory, which counts as  Principle number 2 in Wallace’s book.


For those who don’t know, jockeys are the riders who control the horses during track races. In this particular situation, the ‘jockey’ represents you and the ‘horse’ signifies your million-dollar idea or product.  As the entrepreneur, you have full control of the idea or product because you stand as the creator.

Now, you might think that  to perfect  your product or idea it should be gift wrapped  and tied with the prettiest bow you can find.  Then once you take it to the recipient,  you pray they love it.  Until they ask,  “So, what do you think about the  gift? What made you pick it out?” Immediately,  you want to tell them why  it’s ideal for them.

You’re stuck again aren’t you?! Let me explain further! Investors are no longer interested in the product itself, but more so the person behind it. Their thoughts are, “What is the brainchild able to create without their bright idea and are they capable of doing more?

Simply put, Can the jockey transform five other horses just like the one that they are most proud of?

Think of  it this way: The capability of building one product is no longer worth anything, being able to conceive multiple winning ideas is what you should seek to do. The inventor is more important than the invention. Sell your background, your skills, talent and work ethic. Sell yourself as a person. That’s what investors are looking for! The product or idea is merely an accessory to the complete purchase.

So when you spend all your time deciding which outfit you are going to wear or which work sample you are going to take, be prepared for this infamous question first: “So tell me a little about YOURSELF and what YOU can bring to the table?”

About the Author

DeAndra Harrison
DeAndra` A. Harrison, Editor for Socialtik Mag is a Columbus, OH native, trying to survive in the "concrete jungle of NYC", who is passionate about her entrepreneurial ambitions. She is striving to succeed and she will let everyone know. She believes that helping herself is not enough, so she actively imparts the knowledge she acquires to those around her.



#thePreFix @BrooklynTerrace: The Place to Be

Every Saturday from 3 PM – 8 PM, many of NYC’s socialites and tastemakers gather at Brooklyn Terrace for one of this summer’s hottest parties. As you board the elevator to the 26th floor, you never know what t...
by Socialtik Mag


Listen Up: “Stop Tweeting Boring Sh*t”

The message is blunt and self-explanatory, but the Division of Labor makes it more clear with their in-your-face, 14 x 22 poster set. They describe these limited edition posters as, “new rules of the workplace for today...
by Ronn Richardson


The Best Cities for Foodies

When you travel by your stomach, the challenge may now be following the latest trends—literally. Anna Brones, a food columnist at, recalls sitting in a San Francisco bar when she saw a woman walk in, dragging a c...
by Socialtik Mag



Need Travel Advice? Ask Friends

Looking back at my favorite vacation spots, several have one vital thing in common: they were suggested by friends. Ten years ago, a tip from my good friend Amy allowed me to experience Tulum well before the crowds arrived. And...
by Socialtik Mag


Infographic: 89% of Companies Will Use Social Media to Recruit in 2011

Looking for a new job, or maybe gearing up to test the waters? Better make sure you’ve got your social media life in order. Not only are recruiters and HR folks checking up on candidates via social media, but more companies a...
by Ronn Richardson



  1. ahhhh I love, it! I practive that question everyday! the

  2. ahhhh I love, it! I practive that question everyday! the

  3. Nice job, I really like how your site looks.

  4. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchang the moment sweetie bracelets are extremely favorite; they can be a example of items of fun jewelry which might be expressed by brands renowned for quality

  5. You created some decent points generally there. I looked on the web for the issue and observed most individuals will accompany with your internet site.

  6. Thank you so much for this great and useful Post. I will come back later! I hope you will also visit my blog which is about Reviews and tell me what you think about it.

  7. the same considerations which prevent us from bringing sub-portable notebooks around with us. The productivity camp opt for add-on keyboards and cases

  8. We’re committed to doing all we can to help the club and through providing these fantastic new android tablet we feel we’re helping in a direct way.

  9. Many elements were taken from other themes and such; most notably the one that follows.

  10. Free shipping android tablet pc and smartphone with high quality and cheap price. –

  11. NiMH,NICD,LITHIUM,LIPO,LiFePO4 Battery,Battery Pack Manufacturer-E&J Technology

  12. For those who don’t know, jockeys are the riders who control the horses during track races. In this particular situation,

  13. Exceptional piece of writing cheers for the knowledge. A Perfect piece of info

  14. On something that could help us out in determining the underlying factor between things should always be a good thing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

thru 9/26 - Fall Sale. 30% Off select styles. Disc