(Mashable) Frank Barry, professional services manager at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media and fundraising so they can focus on making an impact and achieving their missions. Find Frank on Twitter@franswaa.
Groupon, the market leader in the group buying business, has become a household name over the past 18 months. They’re preparing for a $15 billion dollar IPO after rejecting Google’s sizable $6 billion dollar offer. That didn’t stop Google from entering the market. Soon after, Google decided to hit the group buying scene by confirming that Google Offers is, in fact, a reality. The sheer size and reach of Google makes it an immediate threat.
LivingSocial, another well-known player in this space, seems to be holding their own after a $175 million dollar investment from Amazon. And to top it all off, Facebook recently launched a group buying prototype called “Buy with Friends” that will work with Facebook credits. With a user base of 600 million, Facebook is sure to disrupt the group buying market when they launch to the public.
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