February 1st, 2011

Group Buying for Social Good: 7 Sites Using Daily Deals to Give Back

(Mashable) Frank Barry, professional services manager at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media and fundraising so they can focus on making an impact and achieving their missions. Find Frank on Twitter@franswaa.

Groupon, the market leader in the group buying business, has become a household name over the past 18 months. They’re preparing for a $15 billion dollar IPO after rejecting Google’s sizable $6 billion dollar offer. That didn’t stop Google from entering the market. Soon after, Google decided to hit the group buying scene by confirming that Google Offers is, in fact, a reality. The sheer size and reach of Google makes it an immediate threat.

LivingSocial, another well-known player in this space, seems to be holding their own after a $175 million dollar investment from Amazon. And to top it all off, Facebook recently launched a group buying prototype called “Buy with Friends” that will work with Facebook credits. With a user base of 600 million, Facebook is sure to disrupt the group buying market when they launch to the public.

To read more click here

About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.



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  1. Thanks for sharing wonderful blogs.

  2. Social sites and medias have different advantages as well as disadvantages.

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