August 2nd, 2011

How To Brand Yourself Like A Celebrity (Even If You Think You’re Not That Special)

As I tell my clients over and over, your personal branding campaign should be primarily centered on the goal of branding yourself as a celebrity within your market. The key phrase here is “within your market.” You don’t need to become the next Hollywood superstar, you just need to become the go-to guy in your field, within your market. And as you know if you’ve been paying attention, that involves branding yourself both as an expert and as an interesting individual.

Why interesting? Because it’s not good enough simply to be considered good at what you do; you also need to be memorable. You need to stick in the minds of potential clients, so that when they need your services, you are the first person they think of. For some clients I’ve spoken to, this seems to present a problem. “There’s simply nothing memorable about me,” they say. If you identify with that notion, pay attention, because today I’m going to show you that anyone can brand themselves as an expert and a celebrity if they are willing to commit 100% to that goal.

A common misperception about celebrities, whether in the entertainment industry, in business, or in sports, is that they are generally superior to the rest of the population. Many people perceive celebrities as not only talented, but also smart, good looking, ambitious, funny, and so on. The truth, in most cases, is that celebrities are just like the rest of the population, with some minor differences that make all the difference. The average NFL player is extremely good at football, but that’s probably the only thing separating him from the rest of the population. Warren Buffet is extremely gifted when it comes to finance. Justin Bieber is a great musician. Do you see what I am getting at here? Becoming a celebrity doesn’t mean transforming into a totally different person. It means getting extremely good at one thing. That sounds much less intimidating, right?

Of course, getting good at something doesn’t help you if nobody knows about it. And that is where celebrity branding comes into play. Let’s walk through the process together. Who are you, and what are you good at? What gifts, skills, or knowledge sets you apart from the competition? The answers to those questions point us to the essence of your personal brand. Whether you’re a forensic accountant or a beauty consultant, your brand should position you as an expert in your field, and it should reflect the specialized skills or knowledge that your competition doesn’t have, or doesn’t communicate.

The next ingredient to an effective personal brand is memorability. What will make you stick in the minds of potential customers? To answer this question, step away from your business qualifications for a second and think about your personality. What makes you unique? Your hobbies? Your sense of humor? Your passion for music, movies, or sports? Identify two or three personality traits that make you unique, and you’ve identified the “personal” part of your personal brand.

Branding yourself as a celebrity sounds intimidating. But as we’ve seen, it is something that most business owners can accomplish if they are serious about it. Do you have an area of business expertise? Do you have hobbies, passions, or interesting personality traits? That’s all it takes. With commitment, hard work, and the right guidance, you can become a celebrity within your market.

[Image: Flickr user nicogenin]

Originally posted here.

About the Author

Socialtik Mag
Socialtik Mag is a progressive platform for young, aspiring professionals to express our views on the issues and ideas in the world around us. It’s the Gen-Y perspective of life in the new decade. In addition to the original content we produce, we post from sites around the internet to keep our peers aware of what’s positive, what’s fresh, and most importantly, what’s progressive.



7 Rules to a Perfect Brainstorming Session

We all know that as budding entrepreneurs we have to create new ideas 24/7. We always have to have our thinking caps on and forge new ways to market our products or make people want to use our services. When we are sleeping, ou...
by DeAndra Harrison


So You Think You Can Be an Entrepreneur?

There is an enormous difference between wanting to do something and being able to make a living at doing that something. Have you ever watched the American Idol audition shows and witnessed a tone deaf singer’s shocked re...
by Socialtik Mag


Creating a Personal Finance Statement

If you own a small business or are self-employed, this guide will help you track income and expenses on a regular basis. Entrepreneurs tend to create personal financial statements for one of two reasons. Either they love number...
by DeAndra Harrison



Steve Jobs’s 7 Rules to Success

Steve Jobs’ impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. For entrepreneurs, Jobs’ greatest legacy is the set of pr...
by DeAndra Harrison


Perfect Pitch for an Investor’s Home Run

Angel investors can provide you not only with the money to take your small business to the next level, but also real-world experience, advice and a cache of industry connections. But are you giving investors the information t...
by DeAndra Harrison



  1. Thanks for sharing. i really appreciate it that you shared with us such informative post

  2. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchang the moment sweetie bracelets are extremely favorite; they can be a example of items of fun jewelry which might be expressed by brands renowned for quality

  3. Thank you for giving me the information provided, let me once again disintegration. Thank you, ho= the next post birth, looking forward to…….

  4. We promise we will give you the most service and the best quality for you csh

  5. Be attentive when purchasing replica watches through the Internet and make sure that the delivery terms are good for you.

  6. I grew up baking in the kitchen with my mother who taught me a lot of the fundamentals I use today. From there, my artistic mind has helped me create new flavors or ways of displaying the cupcakes, etc.

  7. The small form factor, ability to tightly control or program light distribution, color, dimming an even animate it makes it a wonerfully righ medium for creative expression, even when it may provide some functional benefit too

  8. witch to LED linear lamps so that they can slash these costs by up to 80 percent – which is a lot wh

  9. The small form factor, ability to tightly control or program light distribution, color, dimming an even animate it makes

  10. Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

  11. What could have been done well should at least be the reason for us to make sure we have to know something that is actually useful.

Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

thru 9/26 - Fall Sale. 30% Off select styles. Disc