THE LIFE

August 18th, 2011

HTC Wants to Give Your Phone Major “Beats”

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Have you ever wanted to use your cellphone as a boom box? Well, if you are apart of the few people that do, HTC is teaming up with Beats to give your cellphone high powered sounds.

The Taiwan phone manufacturer said Thursday that it plans to acquire a majority stake in Beats Electronics, which designs headphones and other audio equipment endorsed by Dr. Dre, Lady Gaga and other musicians. Dre, more officially known as Andre “Dr. Dre” Young, co-founded Beats with record producer Jimmy Iovine.

HTC CEO Peter Chou intends to utilize Beats’ technology to improve the audio fidelity on HTC devices, he told The Wall Street Journal. HTC’s portfolio includes high-end Android smartphones such as the Droid Incredible.

Personally, I give people that like to play music aloud on their phones a very strong side eye. If I wanted to hear your music, I’d just grab an ear bud and join you on your listening experience. The rise of the Beats headphone phenomena should be enough, but I guess HTC would like to cut out the middleman — headphones.

The partnership between Beats and HTC comes after Beats extremely lucrative partnership with HP. Of course, that partnership made more sense, because there is an ever-growing use of computers for multimedia projects. So far, The HTC deal is only including phones, according to AllThingsD.

Although the Beats headphones cost a pretty penny, most people have already snatched up a pair either by Lady GaGa, Dre or Diddy.  It seems as though the phone manufactures are always conjuring up unnecessary capabilities to keep the tech junkies coming back for more. For everyone that wanted to be Radio Raheem in another life, here is your chance.


About the Author

Demaris Bailey
Demaris Bailey is an Editor for Socialtik Mag and public relations scholar from the Bronx, NY. Attending high school in suburban Massachusetts and a Historically Black University has helped her understand cultural boundaries and differences.




 
 

 
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4 Comments


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