THE LIFE

August 19th, 2011

Rebellious Eyewear With Purpose – The Warby Parker Effect

Warby Parker-4

I think I was in the sixth grade when I had to get my first pair of prescription glasses. I honestly don’t think the majority of my classmates even realized I wore glasses, because I would purposely sit at the back of the classroom and put them on, and then quickly take them off when anyone would turn around. You think this sounds crazy? Well I know it was, but I couldn’t let anyone see those thick, black bulky frames. My reputation for being the cool, yet nerdy kid would be diminished to plain ole’ nerd if anyone found out my secret.

Needless to say, I think my first pair of glasses disappeared before the school year was up and I went about eight years before I purchased another pair. The pair I bought while in college were of better quality, sleek design, but the cost was pretty high – despite my discount from my parent’s vision plan. The specs were higher quality, but for some reason, they still didn’t do it for me.

In the past few years, many eyewear designers have been creating glasses that have the ultimate retro feel. Put a pair on and you immediately feel like you’ve traveled back in time. I love the retro look, but sometimes the styles can still be pricey. Of course people will still buy them, but what if you had options? Like hardcore, quality options?

Recently (as in last night), a friend of mine told me about Warby Parker. This eyewear company was “founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.”

According to their site, “Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today.” They don’t think prescription eyewear should cost $300+, but because the industry is controlled by a few large companies that have kept prices artificially high, they continually reap huge profits from consumers who have no other options.

Rather than having varying price points for different designs, every product on Warby Parker’s site is at a fixed price – $95. “The Warby Parker aesthetic is vintage-inspired, with a fashion forward twist – and every pair is custom fit with anti-reflective, polycarbonate prescription lenses.”

We believe that everyone has the right to see. Unfortunately, millions of people around the world today don’t have access to proper vision care. To help address this problem, Warby Parker partners with renowned non-profits, such as VisionSpring.org, to deliver one pair of glasses to someone in need for every pair that we sell. In doing so, we enable you to share the gift of vision with someone who can’t see today and give them the opportunity to read, to work and to live a fuller life.

I was a little upset that I didn’t  come across this company before, but nonetheless, I will be placing an order. I hope I can get past my prior inhibitions and actually wear my new Warby Parker’s with pride.

To check out more of their styles, visit their site at www.warbyparker.

 


About the Author

Ronn Richardson
Ronn Richardson is a young PR professional from NYC who is determined to learn as much as he can despite any barriers that try to hinder him. Eager to see a change in the types of online publications that college students, young professionals and new-school entrepreneurs visit, he conceived Socialtik Mag.




 
 

 
jeff-campbell-rockin-cxl

Fall Style: Jeffrey Campbell Shoes

Vintage inspired, runway-trending shoes by Los Angeles based designer Jeffrey Campbell, are this season’s must-have style pick. The family owned shoe line has been around for 10 years. It credits it’s inspiration to...
by Genel Ambrose
88

 
 
blkstyle

Pushing the Boundaries of Black Style

THE best posts on the style blog Street Etiquette find its principals, Travis Gumbs and Joshua Kissi, in motion. As opposed to the fascistically frozen street-style snaps of The Sartorialist and others, these pictures are style...
by Ronn Richardson
71

 
 
mali

GAP Men Gets Graphic

The GAP has spruced up it’s men’s T-shirt collection. The fashion brand is currently selling graphic shirts doning some really cool images of The Beatles, Muhammad Ali and Wu-Tang clan just to name a few. The shirts...
by Genel Ambrose
71

 

 
Honor-Lead

A Fashion Line’s Old-World Branding Evokes Bygone Glamour

Honor, a fashion line started by designer Giovanna Randall, is designed to look like a revival of an old couture Italian fashion house, complete with crests, gold-foil stamping, and stationery that Grace Kelly would have loved....
by Socialtik Mag
67

 
 
2011 MTV Video Music Awards - Show

Trending: Men in Women’s Clothing

The latest fashion trend in hip-hop has its male stars raiding the women’s clothing department for inspiration. Lil Wayne jumped around in skinny women’s pants during his performance at this year’s MTV Video M...
by Genel Ambrose
58

 



12 Comments


  1. Thanks for sharing. i really appreciate it that you shared with us such informative post


  2. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchang the moment sweetie bracelets are extremely favorite; they can be a example of items of fun jewelry which might be expressed by brands renowned for quality


  3. Pictures and articles of very stylish, very eye-catching. Uggs Sale UK


  4. Have you ever ever aspiration of proudly owning a style model handbag? To most people, louis vuitton purses numerous be the proper purse. An authentic louis vuitton handbag can expense also considerably. Knockoff shoulder bag Even it is possible to afford the pricey expenses.


  5. Thanks for sharing. i really appreciate it that you shared with us such informative post


  6. Thank you for giving me the information provided, let me once again disintegration. Thank youost birth, looking forward to…….


  7. Valuable thoughts and advices. I read your topic with great interest. They say they’ve been taxed and regulated to death for decades, and they have no choice but to do what they can to claw their way back into profitability.


  8. Thanks a lot for the post.Really looking forward to read more. Want more.


  9. GM Tech-2 is the same tester as GM Technicians used to diagnose GM vehicles csh


  10. The authentic Fendi handbags have the perfect stitching which is straight and upto the mark.


  11. zij steeds meer geïnteresseerd in internet en websites. De komst van content management systemen, en daarmee de mogelijkheid om content op een website zelf te beheren


  12. KTAG K-TAG outil de programmation d’ECU Master Version.fehng



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc