If you have a pair of old Gap jeans that you no longer wear, consider taking them to a local Gap store where you can do some good and get a new pair of 1969 jeans at a special discount just in time for fall.

Until October 20, Gap and Cotton Incorporated are teaming up to collect old denim, which will be given a “new life” by being converted into UltraTouch™ Denim Insulation by Bonded Logic Inc., and donated to communities in need. Shoppers can recycle their denim at more than 1,000 Gap stores in the U.S. and Canada, and those who donate their denim will receive 30 percent off new 1969 jeans purchases.

Last March, Gap and Cotton Incorporated partnered for the first-ever national denim drive and collected more than 270,000 pairs of jeans at more than 1,000 participating Gap stores. The two week ‘Recycle Your Blues’ denim drive was record-breaking – shoppers’ donations matched the amount of denim previously collected during the four year history of the ‘COTTON. BLUE TO GREEN.®’ denim recycling program. The donated denim served as insulation for 500 homes in underserved communities and for special projects, including Hurricane Katrina rebuilding efforts.