April 20th, 2010

Small City Dream Come True: Jaded Nouveau

Fashion is a style that is adopted at a given period of time which can change drastically without question.

As the world progresses toward the innovation of more powerful machines which makes designs easy to duplicate, unique handmade fashion design is not left behind. The utilization of different materials and designs has encouraged people to change their mode of dressing which highlights creativity that varies from one person to the other.

Uniquely raw style can be seen in major cities like New York, Los Angeles, Paris, and Tokyo. In fact, these cities have ruled the fashion scene for a long time. However, smaller markets like the Bay Area in California, have been working hard to position themselves on the fashion forefront.

Fashion Institute of Design and Merchandising (FIDM) graduate, Chanell Taylor, has already begun to make a name for herself on behalf of her hometown.

I recently caught up with Ms. Taylor to discuss Jaded Nouveau, her new line of headband accessories. She designs her line by hand which has increased her humility amongst her loyal customers.


SM: What inspired the name of your brand?

CT: I wanted my brand to be both classic and trendy. The bow represents the classic aspect, because bows have and always will be around; and all of the different fabrics, eye-catching prints and the huge size of the bow represent the trend. The definition of jaded, means old, been here before and the definition of nouveau is a new thing. So if you put all of those factors together, you have my inspiration!

SM: What motivated you to start designing headbands?

CT: I love hair accessories. I also like things that are over the top and eye catching. As a result, I spent a lot of time looking around in different stores and boutiques and brought home nothing. I was also looking for one-of-a-kind piece. After looking in every store throughout the Bay Area, I decided to play with some fabric and create my own hair accessories.

SM: What would you like to see your brand progress into?

CT: I would like to see Jaded Nouveau progress into more than bows . I would like to create different types of hair accessories such as hair scarves and baseball “fitted” hats for girls. I would also like to create a line of denim hair bands and t-shirts for guys and girls.

SM: Would you like to expand your brand?

CT: Oh yes, most definitely! One day (and I speak with confidence) I will be high in demand and I will need a team to help produce product. Hopefully one day I will have my own employees and offices as well.

SM: Who are your fashion inspirations? What is it about their style that intrigues you?

CT: My all time favorite fashion inspiration is Audrey Hepburn. She was always lady-like and classy, even in her pant suits. She inspires my classic, calm lady-like style. I’m also a lover of her short hair. She wore it so well and she made it work for her. Another fashion inspiration of mine is Kelis. I love her edgy, fly and daring style. She always makes a statement. She represents my edgy, creative side.

Chanell Taylor showing off her custom made headband.

SM: If you could send one message to the fashion world, what would it be?

CT: STOP COPYING EACH OTHER!!! Everywhere you look, another designer is making what one designer has already produced. In this day and age, a lot of people are searching for individuality. They are looking for something that is unique in taste. How can we give that individuality to consumers when we’re all striving to be like one another? It’s time to take a risk and create pieces for risky, daring and different individuals.

SM: If money weren’t an option, how would you like to see your brand launched?

CT:  I believe in supporting where I’m from,  so I would have a huge launch party right here in San Francisco. I think it is important to support the place that supported you and for me that is home. The party would be real exclusive, definitely the party of the year. Furthermore, since money isn’t an option, after that party, we would launch another party in Paris. Both parties would have loads of marketing and promotion for Jaded Nouveau as well.

SM: What is your ten-year plan? Would you like to remain local or spread internationally?

CT: My ten-year plan is to create a solid foundation. I want to see growth in my brand as far as sales, clientele, reputation and popularity. By then, I also want to have a line of daytime hair scarves made from the finest quality of fabrics. I see my line being sold by high-end retailers. In ten years, I also hope to be important enough to be considered a success as well. I would also like to see my product in specialty stores and boutiques. I definitely want to expand internationally; I would love for my product to be a best seller in Japan and London.

SM: Do you have any advice for up-and-coming designers eager to enter the fashion world?

CT: Well, I’m still new to the industry myself and I haven’t experienced much, but I’ll share what I believe has been the most valuable advice that was given to me: Do NOT give in to negativity and never take anything personal. Some people will bring you down intentionally and unintentionally. For this reason, it is important to surround yourself with people who genuinely love, care and want you to succeed. Do not visit blogs that will bring you down and pay no attention to those who do not like your product. Having a positive attitude and being confident in your own work is the most important thing.

Fashion can not only be seen in the clothing design, but also in the undergarments, footwear, and most importantly, the accessories. There are a variety of different styles that can suit different occasions and Ms. Taylor provides options for each. Whether you are feeling edgy or looking to feel classy, Jaded Nouveau has a hair accessory that can compliment your style.

For more information on Chanell Taylor and Jaded Nouveau, please visit her website For all purchasing and ordering inquiries please contact

About the Author

Joshlyn Ross
A native of Oakland, California, Joshlyn Ross works diligently to share variations of industry news. She also shares words of wisdom and tips for other young professionals looking to capitalize in their respective fields.



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  1. Thanks for your nice articles. I like it very much.

  2. Fahion styles and designs changes from time to time. The changes depend on many factors like the wants and needs of the people.

  3. I’ve been trying to find out a little more about this kind of stuff, thanks for sharing

  4. What we might be doing so well should start from such things that is from the start could go really well on something else.

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