The Stand Up To Cancer (SU2C) television event is set to air live and commercial-free on FOX, September 10, 2010, at 8 p.m. EST.
Joining ABC, CBS and NBC, FOX will donate one hour of live simultaneous commercial-free primetime for the nationally televised September 10th fundraising special, to be broadcast from Los Angeles.
Additionally, VH1, HBO Latino, TV One and G4 have agreed to air the SU2C event. They join HBO, Discovery Health, E!, MLB Network and The Style Network for an historic evening to raise much-needed funds for groundbreaking cancer research.
“Cancer claims one person every minute of every day in the United States – 1500 people every single day. This year it will take the lives of more than half a million people in this country, and almost eight million people worldwide. Cancer is a crisis and we want to convey that ALL Americans can play a role in helping the scientists who are working to end it. We’re delighted that the entertainment community is banding together in such a big way to help us get that word out,” said Laura Ziskin, who will produce the September 10th broadcast. Ziskin is a cancer survivor.
SU2C and Major League Baseball (MLB) collaborated to create a new public service announcement (PSA) starring Jake Gyllenhaal. MLB’s partnership with Stand Up To Cancer is unique, as the league was the first donor to sign on with this history-making organization.
The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively, at a critical time in the field of cancer research.
Similar to the landmark 2008 broadcast, this year’s telecast will feature live performances by legendary recording artists and stars from film, television and sports will present content that provides viewers with insights into cancer.
Katie Couric, Diane Sawyer and Brian Williams, anchors of the CBS, ABC and NBC evening news broadcasts respectively, will host the September 10th telecast.
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