THE MOVERS

October 18th, 2011

Steve Jobs’s 7 Rules to Success

Steve Jobs’ impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. For entrepreneurs, Jobs’ greatest legacy is the set of principles that drove his success.

Any of us can adopt them to unleash our “inner Steve Jobs.”

1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.

2. Put a dent in the universe. Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar water or do you want to change the world?” Don’t lose sight of the big vision.

3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life — until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.

4. Say no to 1,000 things. Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?

5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?

Related: 10 Things to Thank Steve Jobs For

6. Master the message. You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Jobs was the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.

7. Sell dreams, not products. Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you’ll win them over.

There’s one story that I think sums up Jobs’ career at Apple. An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice. His counsel? Dream bigger. I think that’s the best advice he could leave us with. See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.

Originally posted here 


About the Author

DeAndra Harrison
DeAndra` A. Harrison, Editor for Socialtik Mag is a Columbus, OH native, trying to survive in the "concrete jungle of NYC", who is passionate about her entrepreneurial ambitions. She is striving to succeed and she will let everyone know. She believes that helping herself is not enough, so she actively imparts the knowledge she acquires to those around her.




 
 

 

7 Rules to a Perfect Brainstorming Session

We all know that as budding entrepreneurs we have to create new ideas 24/7. We always have to have our thinking caps on and forge new ways to market our products or make people want to use our services. When we are sleeping, ou...
by DeAndra Harrison
502

 
 

Creating a Personal Finance Statement

If you own a small business or are self-employed, this guide will help you track income and expenses on a regular basis. Entrepreneurs tend to create personal financial statements for one of two reasons. Either they love number...
by DeAndra Harrison
193

 
 

Best and Worst States to Start a Business

Calling all Entrepreneurs! Looking for somewhere to relocate? A new study confirms that wherever your  business could is located it may affect your success — even your survival. According to the latest State Entrepreneu...
by DeAndra Harrison
486

 

 

Do You Really Have What it Takes to Run a Business?

Few people are suited to be their own bosses. Most people want a regular work routine. Their lives are based on forty-hour work weeks and steady paychecks. When people tell me they want to start their own business, I ask them w...
by Socialtik Mag
370

 
 

Do You Have a Bright Idea at Your Fingertips?

The facts are sobering: the majority of small businesses fail within five years of starting up. While there are many reasons that businesses fail, including some that have nothing to do with an owner’s skills, it’s also...
by Socialtik Mag
73

 



285 Comments


 
 

  1. This is great, you are good, I like your post and I still waiting for our next post


  2. I enjoy reading a post that can make people think. Also, thank you for allowing for me to comment!


  3. Very nice post. I’ve really loved browsing your post


  4. This is great, you are good, i like your post and i still waiting our next post


  5. PREMIER LUXURY COMPANION ★★★ Elegant, Sophisticated Escorts in Delhi and very Kinky.


  6. His form has been filled. Thank you friend


  7. The liberal young lady like me is hard to find. It’s your unmistakable fortunes that you have reached me. In no time abuse this favorable circumstances and makes a call to bust me or I am unnecessarily on edge, making it difficult to bust you. http://www.24x7girlsservices.com


  8. Beauti Queen provides you a high quality Escort Girl in Delhi, Delhi Escorts, Escorts Service in Delhi offering for dinner dates & your personal entertainment 24×7.


  9. Wonderful post its really helped me and others as well im looking for more info thanks anyway


  10. his is really very nice blog and so informative. Thanks a lot for sharing this article


  11. Thanks for your post! it contains quite a lot of things to learn! it’s great that I known this site!


  12. A exotic and attractive Delhi Escorts girl of 22 years from South Delhi. Would you like to have a date with a good looking Delhi escort girl?


  13. I read some articles on this site and I think your blog is really interesting and has great information. Thank you for your sharing.


  14. Beauti Queen offering VIP Independent call girl in gurgaon, escorts service in gurgaon, Gurgaon Escorts. she gives ultimate fun enjoying with elite Call Girls in Gurgaon. Get 24/7 services by the hot female.


  15. Great post!! well written


  16. Here i found nice environment to get new ideas and views and the i have read the comments of this blog and these are really nice and it is glad to comment here.


  17. “Hello…
    I thank you for the information you place on your site…
    I was very happy to see your site…

    Thanks a lot…


  18. You’re truly marvelous for this momentous post, Nice article sir. Enraptured such a cerebrum boggling mean have this amazing post. thanks


 
 



Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc