February 28th, 2011

The Magic Behind the Mix Tape


It’s very common to see music artists releasing three mix tapes to every single studio album they put out. Are these artists making three times as much money for their mix tapes or are they just putting out the music for the consumer’s listening pleasures?

Once upon a time, the mix tape was the only avenue rappers had to get their music out to the masses aside from doing small gigs. Rappers would record a few songs on a cassette tape and local DJs would distribute them in clubs and sell them in the neighborhood.

Now, the mix tape scratches the surface of the music industry by giving consumers advanced and newly released tracks. Not only are DJs creating mix tape compilations for rappers, but you will also find R&B artists creating mix tapes to display their capabilities as well.

Mix tapes do not necessarily fatten artist’s pockets with dead presidents, but they do have an indirect impact. Since the consumer can download any mix tape or pick one up from our local bootlegger (ooops! I mean your local unofficial merchandise distributor) the artist doesn’t really see that money. However, if the rapper or artist has a quality mix tape, the buzz surrounding it will make people take notice and start requesting their talents, whether on the radio or in concert.

Outside of tools such as YouTube and MySpace, the mix tapes is another opportunity to display that you have the power to create a name and a brand for yourself with out the funding and support of a major record label, which forces labels to take notice.

Even though some artists who are signed to recording labels, they will still continue to put out mix tapes to give their fans an opportunity to listen to their new music even when they are still working on their next big album drop.

All in all, the mix tape doesn’t make your pockets burst at the seams, but it does generate a buzz that will create a following, which could potentially lead to the record contract of your dreams.

In addition to making an audience take notice to your music, the mix tape also gives new artists credibility and helps build their fan base early on.

About the Author

Lynn McFail
Lynn was born and bred in Arlington, Virginia which is five minutes outside of the Nation’s Capital. Much like the artists she writes about, 22 year old Lynn McFail is also On the Rise.



On the Rise: Keith Robinson

Actor Keith Robinson – who you probably remember from Golden Globe winning movie Dream Girls – has a passion for music and is trying his chops at a professional music career. The actor who was actually signed to Mot...
by Genel Ambrose


“TI & Tiny: Family Hustle” NYC Screening

Last night VH1 and Akoo Clothing hosted the premiere of TI’s new reality series – TI & Tiny: Family Hustle. Press, bloggers and celebrities, including Swizz Beats, were on hand at Yotel in NYC for the event. TI ...
by Genel Ambrose


Making Magic: Future the Rapper

From T.I. to Gucci Mane Atlanta is known to crank out new rap talent. Newest to the scene is Future. Most are familiar with his 2011 homage to Al Pacchino’s Scarface’s character, “Tony Montana” and his vocals on...
by Lynn McFail



‘In Living Color’ Returning to Fox

The groundbreaking 90′s comedy sketch “In Living Color” will be returning to Fox TV, the network announced recently. The show will be “a modern-day take on the hit sketch comedy show that will feature a ...
by Genel Ambrose


New Artists Shine at SOB’s Showcase

As CMJ Music week wraps this weekend, we’ve got highlights for you from SOB’s neo-soul/R&B singer-songwriter showcase . The CMJ festival, which promotes new and undiscovered artists, featured performances and film scree...
by Genel Ambrose



  1. very good
    Thank you very much this article well written, learned a lot, and later continue to monitor

  2. I agree with the argument of this article, support!

  3. Utilize a backpack-style soccer tools handbag when you wish the hands no cost that may help you carry various other goods.

  4. Now, the mix tape scratches the surface of the music industry by giving consumers advanced and newly released tracks. Not only are DJs creating mix tape compilations for rappers,

  5. I would like to thank you for the efforts you have made in writing this article.

  6. That would actually start off as something we would actually need to get into for some great reason behind it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

thru 9/26 - Fall Sale. 30% Off select styles. Disc