ETC

August 24th, 2010

The Power of Thinking INSIDE the Box

man-in-box1

People often say, “Try to think outside of the box,” when you are in a complex situation or making a difficult decision. However, have you ever wondered what would happen if you did the opposite and thought inside the box that you have found yourself in?

While skimming the aisles of the business section in the library, I came across a rather enticing title, Thinking Inside The Box, by Kirk Cheyfitz.

Cheyfitz spins the normal saying and capitalizes on what the “The Box” of the Entrepreneurial world really means. He describes the whole process of being a sort of blueprint of utilizing various business tools to building profits, having a long-lasting establishment and making it successful.

Now “The Box” that Cheyfitz is building out of, is not your ordinary box, it is in fact made of not 4 sides but 12. So, get your black binder a.k.a. Your Entrepreneurial Journey Guide and a pen. Here are 12 rules that will help you manage business and enable you to stay in your current state and think utilizing your surroundings.

The Basic Box: Some Things Never Change

You must understand the economic conditions and consider what the past, current and future holds for new business

The Jack in the Box: Profits

Insure that in fact you business can be profitable, review the true nature of its revenue vs. expenses vs. profits.

The Money Box: Cash is Everything

Profits are not enough to sustain the company, you must put aside cash that can handle the company’s bills as well

The Bottom-Line Box: Knowing What Can Be Controlled and What Can’t:

Keep an eye on your expenses vs. profits, always make sure that you break-even versus coming up short and jeopardizing the company’s success

The Box-Top: Customers Are The Boss

Satisfy your customers by supplying their needs, versus what you want them to have.

The Marketing Box: Unifying the Whole Business

Market by using all types of tools, even ones that you think will not make a difference. Selling is defined as doing the right things for the customer, so your goal is to sell all the time.

The Getting-Bigger-Faster Box: If You Can Buy It, Don’t Start It Up

Research, research, research! Make sure that you are pushing a product that is different than what can already be bought, or a service that can already be obtained. Be opportunistic, but focused at the same time.

The People Box: Hire Smart or Manage Hard

Hire quality people that can manage your business without you looking over their shoulder. When you hire for convenience that you become a micromanager and stray away from your own duties.

The Treasure Box: Secure the Real Assets

Find the business’s true asset, what makes it different and or insures it’s success and capitalize on it.

The Ends-Over-Means Box: Results Are More Important Than Process

The end result matters the most, the Ultimate Goal is more important than what it took for you to get there. Once you know where you want to be, how you are going to get there comes easier.

The Renewable Box: Nothing Lasts Forever

Renew the basic business, always keep the foundation that started your company in the first place.

The Houdini Box: Always Have an Exit Strategy

Make a plan to get your money out, once that business is producing profits, find different ways to no longer use the money out of your pocket.

So, take these 12 sides and think inside the box or state of mind that you are in. Use the tools to help you make the best out of where you are, instead of getting out and figure out what you did wrong. If you start within, the chances of expanding in a more positive way are far greater!


About the Author

DeAndra Harrison
DeAndra` A. Harrison, Editor for Socialtik Mag is a Columbus, OH native, trying to survive in the "concrete jungle of NYC", who is passionate about her entrepreneurial ambitions. She is striving to succeed and she will let everyone know. She believes that helping herself is not enough, so she actively imparts the knowledge she acquires to those around her.




 
 

 
popquiz1

So You Think You Can Be an Entrepreneur?

There is an enormous difference between wanting to do something and being able to make a living at doing that something. Have you ever watched the American Idol audition shows and witnessed a tone deaf singer’s shocked re...
by Socialtik Mag
154

 
 
fundamentals-of-pitching-to-investors

Perfect Pitch for an Investor’s Home Run

Angel investors can provide you not only with the money to take your small business to the next level, but also real-world experience, advice and a cache of industry connections. But are you giving investors the information t...
by DeAndra Harrison
85

 
 
business

Do You Really Have What it Takes to Run a Business?

Few people are suited to be their own bosses. Most people want a regular work routine. Their lives are based on forty-hour work weeks and steady paychecks. When people tell me they want to start their own business, I ask them w...
by Socialtik Mag
177

 

 
pivot-or-persevere

Be Persistent or Revolve? The Keys to a Successful Startup

Every entrepreneur eventually faces an overriding challenge in developing a successful product: deciding when to pivot and when to persevere. A pivot is structured course correction designed to test a new fundamental hypothesis...
by Socialtik Mag
51

 
 
fashion-design-team

So You Think You Can be a Designer?

Sometimes Fashion Designing sounds like a dream job, right? Unfortunately, it can also be one of the hardest professions to get into. However, with hard work, it can be done. There are many types of Fashion Designers. Some work...
by Socialtik Mag
33

 



11 Comments


  1. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchang the moment sweetie bracelets are extremely favorite; they can be a example of items of fun jewelry which might be expressed by brands renowned for quality


  2. by many girls? About the design of this website, it is simple and beautiful. You can find what you want in this website


  3. Its a nice topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you.


  4. Hospitals have fewer options to maintain their income and will be forced to lay off personnel to survive, compromising medical quality.


  5. It’s full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work!


  6. I will be coming back soon thanks for the great article. I have read it all and get some information on your website.


  7. The author’s literary talent impressed me,feel that they really can not compare, it is quite good at running.


  8. are, it is quite good at running.


  9. I think your website content is good, thank you for sharing, and I look forward to your website content updates, if you have time, you can also go to my website. My website URL:http://www.hotcartierwatch.com/



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.


thru 9/26 - Fall Sale. 30% Off select styles. Disc