August 24th, 2010

The Power of Thinking INSIDE the Box

People often say, “Try to think outside of the box,” when you are in a complex situation or making a difficult decision. However, have you ever wondered what would happen if you did the opposite and thought inside the box that you have found yourself in?

While skimming the aisles of the business section in the library, I came across a rather enticing title, Thinking Inside The Box, by Kirk Cheyfitz.

Cheyfitz spins the normal saying and capitalizes on what the “The Box” of the Entrepreneurial world really means. He describes the whole process of being a sort of blueprint of utilizing various business tools to building profits, having a long-lasting establishment and making it successful.

Now “The Box” that Cheyfitz is building out of, is not your ordinary box, it is in fact made of not 4 sides but 12. So, get your black binder a.k.a. Your Entrepreneurial Journey Guide and a pen. Here are 12 rules that will help you manage business and enable you to stay in your current state and think utilizing your surroundings.

The Basic Box: Some Things Never Change

You must understand the economic conditions and consider what the past, current and future holds for new business

The Jack in the Box: Profits

Insure that in fact you business can be profitable, review the true nature of its revenue vs. expenses vs. profits.

The Money Box: Cash is Everything

Profits are not enough to sustain the company, you must put aside cash that can handle the company’s bills as well

The Bottom-Line Box: Knowing What Can Be Controlled and What Can’t:

Keep an eye on your expenses vs. profits, always make sure that you break-even versus coming up short and jeopardizing the company’s success

The Box-Top: Customers Are The Boss

Satisfy your customers by supplying their needs, versus what you want them to have.

The Marketing Box: Unifying the Whole Business

Market by using all types of tools, even ones that you think will not make a difference. Selling is defined as doing the right things for the customer, so your goal is to sell all the time.

The Getting-Bigger-Faster Box: If You Can Buy It, Don’t Start It Up

Research, research, research! Make sure that you are pushing a product that is different than what can already be bought, or a service that can already be obtained. Be opportunistic, but focused at the same time.

The People Box: Hire Smart or Manage Hard

Hire quality people that can manage your business without you looking over their shoulder. When you hire for convenience that you become a micromanager and stray away from your own duties.

The Treasure Box: Secure the Real Assets

Find the business’s true asset, what makes it different and or insures it’s success and capitalize on it.

The Ends-Over-Means Box: Results Are More Important Than Process

The end result matters the most, the Ultimate Goal is more important than what it took for you to get there. Once you know where you want to be, how you are going to get there comes easier.

The Renewable Box: Nothing Lasts Forever

Renew the basic business, always keep the foundation that started your company in the first place.

The Houdini Box: Always Have an Exit Strategy

Make a plan to get your money out, once that business is producing profits, find different ways to no longer use the money out of your pocket.

So, take these 12 sides and think inside the box or state of mind that you are in. Use the tools to help you make the best out of where you are, instead of getting out and figure out what you did wrong. If you start within, the chances of expanding in a more positive way are far greater!

About the Author

DeAndra Harrison
DeAndra` A. Harrison, Editor for Socialtik Mag is a Columbus, OH native, trying to survive in the "concrete jungle of NYC", who is passionate about her entrepreneurial ambitions. She is striving to succeed and she will let everyone know. She believes that helping herself is not enough, so she actively imparts the knowledge she acquires to those around her.



#thePreFix @BrooklynTerrace: The Place to Be

Every Saturday from 3 PM – 8 PM, many of NYC’s socialites and tastemakers gather at Brooklyn Terrace for one of this summer’s hottest parties. As you board the elevator to the 26th floor, you never know what t...
by Socialtik Mag


Listen Up: “Stop Tweeting Boring Sh*t”

The message is blunt and self-explanatory, but the Division of Labor makes it more clear with their in-your-face, 14 x 22 poster set. They describe these limited edition posters as, “new rules of the workplace for today...
by Ronn Richardson


The Best Cities for Foodies

When you travel by your stomach, the challenge may now be following the latest trends—literally. Anna Brones, a food columnist at, recalls sitting in a San Francisco bar when she saw a woman walk in, dragging a c...
by Socialtik Mag



Need Travel Advice? Ask Friends

Looking back at my favorite vacation spots, several have one vital thing in common: they were suggested by friends. Ten years ago, a tip from my good friend Amy allowed me to experience Tulum well before the crowds arrived. And...
by Socialtik Mag


Infographic: 89% of Companies Will Use Social Media to Recruit in 2011

Looking for a new job, or maybe gearing up to test the waters? Better make sure you’ve got your social media life in order. Not only are recruiters and HR folks checking up on candidates via social media, but more companies a...
by Ronn Richardson



  1. Legg Mason is headquartered in Baltimore, Maryland, and its common stock is listed on the New York Stock Exchang the moment sweetie bracelets are extremely favorite; they can be a example of items of fun jewelry which might be expressed by brands renowned for quality

  2. by many girls? About the design of this website, it is simple and beautiful. You can find what you want in this website

  3. Its a nice topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you.

  4. Hospitals have fewer options to maintain their income and will be forced to lay off personnel to survive, compromising medical quality.

  5. It’s full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work!

  6. I will be coming back soon thanks for the great article. I have read it all and get some information on your website.

  7. The author’s literary talent impressed me,feel that they really can not compare, it is quite good at running.

  8. are, it is quite good at running.

  9. I think your website content is good, thank you for sharing, and I look forward to your website content updates, if you have time, you can also go to my website. My website URL:

  10. I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles.

  11. This is a fantastic website and I can not recommend you guys enough. Full of useful resource and great layout very easy on the eyes. Please do keep up this great work…

  12. Basketball won’t must be firmly rule managed play while on an indoor timber court. You can use many distinct variations for the game that will bring basketball to your whole brand-new level. Variety is just about the things that creates basketball a real popular game.

  13. You’re Awesome. Enjoyed every bit of your article post. Really looking forward to read more. Really Cool.

  14. You should inquire into the competition comparison of the journal. you’ll highlight it’s incredible. Your journal exploration/tour can broaden your conversions.

  15. This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the good work. I have been meaning to write something like this on my website and you have given me an idea. Best Online Casino

  16. Well sometimes not thinking outside the box have benefits and one of which would allow us to spice things up.

  17. oh my god, how long did you find the idea for this article ? what a very nice articleman…

Leave a Reply

Your email address will not be published. Required fields are marked *

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

thru 9/26 - Fall Sale. 30% Off select styles. Disc