It seems like everyday I meet another person who is trying to break into the fashion industry. Whether they are a model, designer, journalist, publicist or a stylist, they may all have similar perceptions and views of the world of fashion.
Most people see the few positions available to them in this industry as highly coveted. Everyone wants a spot, but there isn’t enough room for all of the fashion creatives that exist. As in many other industries, the new generation of fashion-minded people has decided to turn the peelings-from-the-lemons life handed them into a new fashion accessory.
Rather than battling for a position at Conde Nast, they create their own blogs or online magazines. Instead of trying to knock down the doors of Marc Jacobs or Prada for a position, they began sketching and sewing the designs for their own collections. Feeling like they may never have the opportunity to style the hottest celebrities or personalities, they have started their own styling or consulting companies.
I think many people who have chosen alternatives to the “typical fashion career routes” have made wise decisions. They view having their name attached to their products or services superior to that of having ELLE, GQ or a luxury brand on their resumes.
I had the privilege of attending the “Fashion Goes Social” event hosted by Socialdivas.com. No, I don’t work in fashion and I’m not a social diva, but the integration of social media into the fashion industry attracted me to this event. I’m always interested in views and opinions regarding social media usage in various sectors, so the more knowledge I obtain – the better.
One of the panelists said, “The age of the big brands dominating the scene is over.” While there may be some truth in her statement, I think the big brands are still sitting at the top. On the other hand, I do believe there is an emerging scene of designers that are fighting everyday to pull them down off of their high horses.
The same panelist said that new designers should focus on building their brand identity rather than solely focusing on their publicity. She pretty much meant that focusing on the amount of people that know about you and your brand is no more important than developing and creating the significance of your line.
In addition to creating your designs, emphasis should be placed on making sure your design concepts are translated to your audience. She said, “There is no need for another jersey dress or sweater.” “People are looking for a change; they want something unique and different, what Lady Gaga is to the music scene,” she said.
Honestly, anyone who says the opportunities aren’t present has not tried to create their own. When opportunity doesn’t knock, open the door anyway. No one can stop you from attaining your dreams but you.