January 25th, 2011

When Faking it Isn’t Enough

The road towards success is a rather difficult journey. As a young entrepreneur, you’ve spent so much time researching, planning and trying to build your business.

Although, the prize is at the end of the road, you don’t see the detours and curves that you have to encounter in order to get there.

Since budding entrepreneurs want success in a timely manner, many of them often find themselves exaggerating the status of their company. Even though they’re traveling the same road as the next person, it still seems as if the grass is greener on the other side.

There is a little phrase, “Faking it til you make it,” that could describe the actions of some entrepreneurs. They may have found themselves in a position where they are portraying a complete success and confidence in their company before it actually becomes successful. This could have a positive and negative side during the beginning stages of your entrepreneurial journey.

If you spend too much time talking about the “possible” success of your business, then you may forget to improve the “current” success of the company. Faking it is simply not enough – you have to be smart while doing it. Here are few ways to make your journey less complicated, and more realistic.

Embrace NOT being busy

Having a lot of things to do is not always a good thing. Although you wish that you were a lot busier than you are, remember to embrace the moments when you have nothing to do at all. Embracing the quiet and less complicated world, allows your ideas to become clearer and opens up your mind to brainstorm and plot your next move.

Praise the future instead of embellishing the current

Be excited about the goals that you have for the company’s future, instead of pretending to have so much going on. The achievement that you want for your business will only come if you work towards it. It’s great to gave high hopes for your projects, but should you really pretend that you’ve reached them when you are still writing he plan?

Create more positives

If you feel like the company is not on the right side of the road, then provide opportunities that will get you on the right track. Talk to business owners that have similar products or services and research marketing strategies. You can also draft creative ways that will allow you to reach the targeted consumer and revamp your image.

Make a budget

Organize your wants and needs. Focus on the key necessities rather than trying to keep up with the competition. Speak to a financial advisor and ask to be provided with tips to controlling your finances. This allows a healthier attitude about money and decreases the chances of being in debt.

Do as you say and say as you do

While you’re hyping up your business, be sure to create a guide of how you can actually accomplish what it is you are saying. You word is the only thing that holds truth. Speak success into your business and great things will come.

There is nothing wrong with “Faking it til you make it,” there are tons of people that do it every day. The key is to not get lost while traveling such a foggy road.

About the Author

DeAndra Harrison
DeAndra` A. Harrison, Editor for Socialtik Mag is a Columbus, OH native, trying to survive in the "concrete jungle of NYC", who is passionate about her entrepreneurial ambitions. She is striving to succeed and she will let everyone know. She believes that helping herself is not enough, so she actively imparts the knowledge she acquires to those around her.



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