Zara launched full ecommerce functionality in the U.S. Wednesday, beating rival H&M to the punch by half a year.
Consumers can now shop the fast-fashion retailer’s full catalogue of fashion goods at zara.com. Free standard shipping is available for all 50 states. Items can also be picked up in-store for free, or delivered in a 24 to 48-hour timeframe for $9.95.
Returns and exchanges can be made through Zara stores or FedEx within 30 days at no additional cost.
This is the Spanish company’s first foray into online retail in the U.S. after launching ecommerce in 16 European countries last year. Online sales in Europe amounted to 22.2 million euros ($31.1 million) in 2010, according to Internet Retailer‘s estimates.
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